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The colour Pantone 448 C (brownish colour) was considered so ugly that Australia made it the cigarette packaging colour to deter smokers : r/interestingasfuck
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The World's Ugliest Colour? — Colour Studies
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How sludgy olive green became the official colour of cigarettes – The Irish Times
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What Do Cigarette Pack Colors Communicate to Smokers in the U.S.?
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Cigarette packaging: Can sludge-like color deter smokers?
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Packaging colour research by tobacco companies: the pack as a product characteristic
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In 2012, market researchers in Australia set out to find the least attractive colour to use for plain cigarette packaging. They determined Pantone 448 C to be the 'ugliest colour in the
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