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In 2025, cigarettes and other tobacco products sold in Australia will change under new tobacco laws. They will look, feel and taste different. The changes will reduce the appeal of tobacco products,
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In 2012, Australian market researchers set out on an unusual mission: to determine the least appealing color for cigarette packaging. Their goal was simple, make smoking less attractive by using a color
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Appendices
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12.9 Labelling of tobacco products in Australia
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In 2025, cigarettes and other tobacco products sold in Australia will change under new tobacco laws. They will look, feel and taste different. The changes will reduce the appeal of tobacco products,
23.46
Australia discovered the world's ugliest color and used it to kill cigarette sales. The color? Pantone 448 C (a muddy olive-brown). The results? One of the most successful behavior change campaigns in
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Post-implementation evidence from…
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