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It was after WW1, in 1929 specifically. The campaign was orchestrated by Edward Bernays, the father of modern PR hired by American Tobacco Company to sell Lucky Strike cigarettes to women. He
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WATCH: Lectures in History: Edward Bernays & Rise of Corporate Public Relations, Sat. Jan 18 at 8p & Sun. Jan 19 at 1p ET on C-SPAN3 Edward Bernays believed public sentiment could
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My students are researching historical psychological advertising research at the Library of Congress this semester, through the Edward Bernays papers. His big contribution was innovating a national body-shaming ad campaign to promote
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