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The colour Pantone 448 C (brownish colour) was considered so ugly that Australia made it the cigarette packaging colour to deter smokers : r/interestingasfuck
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World's ugliest colour' used on cigarette packets to put smokers off | The Independent
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In 2012, market researchers in Australia set out to find the least attractive colour to use for plain cigarette packaging. They determined Pantone 448 C to be the 'ugliest colour in the
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World's ugliest colour' used on cigarette packets to put smokers off | The Independent
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How to Get Smokers to Quit? Enlist World's Ugliest Color
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Cigarette packaging: Can sludge-like color deter smokers?
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Big Tobacco's opposition to plain packaging is spin, not substance – Winnipeg Free Press
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