Bernhard Fischer-Appelt: Playbook Resonanz. Finde die Affekte, die Marken wirklich antreiben

Bernhard Fischer-Appelt: Playbook Resonanz. Finde die Affekte, die Marken wirklich antreiben

Marsoni

M251S

$39.00

Get it in 3 business days with 1 day shipping. Friday, May 29

Bernhard Fischer-Appelt: Playbook Resonanz. Finde die Affekte, die Marken wirklich antreibenErschienen am 7. November 2024. ISBN 978 3 86774 806 3. 216 Seiten Bernhard Fischer Appelts neuestes Buch enthllt die modernsten Mechanismen des Brandings und entwickelt eine Denkweise zu Marken, die ber das bliche Werberlatein weit hinausgeht und die signalhafte Wirkung von Marken in den Mittelpunkt stellt. Es ist ein ungewhnlicher Blick auf Brands aus Mobilitt, Luxus, Technologie, Dating, Popkultur und Clubgesellschaft. Wann werden Markenerlebnisse

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Reviewed in the United States on April 24, 2026

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Jeff Miller

San Leandro, US

★★★★★ 5

Good price point

Size: 26"+24"+14"

Very good product no streaks well made and OEM fit. No noise, no skip, perfect contact.

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Reviewed in the United States on May 10, 2026

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